Brand Identity
For Volunteers of Legal Service, the identity challenge was to build on the organization’s well-established VOLS acronym while giving it a more distinctive and cohesive visual presence.
The resulting mark embeds the letterforms within an abstract symbol, creating a compact identifier that could extend consistently across digital and print communications. The identity system included a style guide, business stationery and a refreshed website developed in collaboration with Spire Designs, with a CMS designed for non-technical staff.
VOLS connects New York City’s leading law firms and attorneys with pro bono opportunities serving residents in need, so the visual system needed to feel credible, accessible and appropriate to both the legal community and potential donors.
Digital applications
Style Guide