Branded Collateral
Designed and expanded a system of member communications for Touchstone Health, including direct mail, welcome kits, quick-start guides, brochures, premiums, and brand guidelines. Working within an evolving identity, I created clear, accessible materials for a primarily senior audience using easy-to-read typography, simple iconography, and a restrained visual system.
Guide to Medicare Doctor Visits, z-fold direct mail piece
2011 Member Resource Kit
2011 Member Quick Start Guide
Branding Guidelines
2010 Member Resource Kit
2010 Member Resource Kit Reference Map
2010 Member Resource Kit One Sheets
Branded playing cards, member premium