The Power to Suppress Acid
Developed an integrated launch campaign for Phathom Pharmaceuticals’ Voquezna portfolio, using the brand’s logo mark as a bold, heroic visual device. The system extended across prelaunch communications, dimensional direct mail, interactive sales materials, landing pages, video, and out-of-home experiences.
Prelaunch direct mail announcement
Direct mail lenticular
Interactive Visual Aid (IVA) landing pages
Pre-launch landing page
Subway kiosks
Outdoor/Experiential