Consumer Website Design Exploration
Otezla is a once-daily oral treatment for plaque psoriasis. At Havas VX, our team explored a new visual direction for the brand’s consumer website—one that could work within the established color palette and stock-photography framework while feeling more distinctive and engaging.
Strong efficacy data gave us an opportunity to pair large-scale statistics and iconography with lifestyle photography treated in warm yellow light. The resulting concepts were designed to communicate a therapy that works from within, while bringing greater clarity, energy, and emotional resonance to the digital experience.
DIGITAL DEVICES: TABLET AND MOBILE