Hard-to-Adopt Cats
Developed a series of 30-second animated films to help Best Friends Lifesaving Center draw attention to cats that typically take longer to place, including senior, special-needs, and black cats. The campaign celebrated the moment of connection between each cat and a potential adopter, turning “hard to adopt” into “easy to love.”
Following launch, Best Friends reported increased inquiries and positive response from other shelters.
Special Needs Cats
Senior Cats
Black Cats