Brand Identity
For TASC’s Expanded Schools initiative, the goal was to create a clear, approachable identity for a program designed to extend learning beyond the traditional school day and connect schools more closely with community resources.
The identity expanded across a broad communications system, including a style guide, stationery, press materials, policy briefs and a responsive website developed in collaboration with Spire Designs. The core mark and identifier have remained in use, giving the initiative a consistent visual presence over time.
Digital applications: desktop, tablet and smartphone
Style Guide
Press Kit Folder
Stationery
Policy Brief Template