C-O-L-O Cat Rap
Created a short film and social campaign encouraging cat adoption through an original rap built around the idea that cats only live once. The campaign combined user-generated cat footage, music, typography, and social content across video, Facebook, and YouTube pre-roll.
The video generated 10,000 organic views on its first day, more than 50,000 views within two weeks, and 70,000 impressions.
Project created and produced in collaboration with Sharon Howard Butler at Saatchi & Saatchi Wellness
Video made with user-generated content from social media posts
Social posts: Facebook and YouTube pre-rolls