Design for Marketing Communications
A long-term design partnership with New York architectural firm Butler Rogers Baskett began with the firm’s identity and expanded over more than 13 years into a broad system of marketing and communications materials.
With a diverse architectural practice that included the redevelopment of Chelsea Piers and the renovation of Cartier’s historic Fifth Avenue flagship, BRB brought a strong appreciation for design to its own visual communications.
The firm’s willingness to experiment made many of the pieces opportunities to explore format and production as part of the concept — incorporating techniques including die-cutting, blind embossing, perforation, gumming and unusual folding and binding structures.
Applications included identity, stationery, capabilities literature, website, newsletters, announcements, promotional materials and holiday communications.
logo
Moving Announcement, laser die-cut bi-fold
Partner Announcements
Sono Office Announcement, die-cut folded card announcing the opening of the firm's branch office in South Norwalk, Connecticut
25th Anniversary Announcement
20th Anniversary Announcement
die-cut paper wheel to promote the firm's capabilities in flexible office room design
Website
Newsletter Series SHOWCASING PROJECTS FOR LAW FIRM, EDUCATION AND COUNTRY CLUB CLIENTELE
Capabilities Brochure, blind embossed pocket folder and wiro bound brochure with die-cut cover
Stationery Suite
Business Forms
BRB Holiday Cards
Butler Rogers Baskett maintained a long-standing tradition of creating an annual holiday card featuring the entire firm. Each year began with an art-directed staff photo and a new concept, with only two constants: the card needed to be non-denominational and everyone had to be represented.
Founding partner Charles Baskett encouraged a different approach each year, making the series an ongoing opportunity to experiment with concept, format and production. The resulting cards incorporated techniques ranging from custom photography and illustration to die-cutting, perforation, specialty folds and other unconventional print treatments.
Perforated and gummed stamps
Whitman's Sampler Parody, die-cut trompe l'oeil CHOCOLATES box with STAFF PHOTOS insert REVEAL
Give Peace a Chance Poster, the year of 9/11 with John Lennon in the center as THE
"mystery" staff member
"mystery" staff member
Victorian Vignettes Poster, an homage to Schackman's on Fifth Avenue in the Flat Iron district, one of my favorite stores FOR design research back in the dayS before Pinterest AND THE INTERNET, along with the Dover Bookstore on Varick STREET, BOTH NOW A PART OF LOST NEW YORK
BRB Holiday Gift Wrap, some of BRB's clients actually sent them gifts wrapped in this
This time Charles Baskett wanted to do a poster with kid's blocks, and my wife and I had a baby on the way so it was inevitable